Your Edit
Curating the Future of Luxury Shopping, Personalized Retail Experiences
PRODUCT Management
Evidence-Based
b2b2c
Challenge
Today's luxury fashion consumers face uncertainty around fit, style, and product authenticity online, leading to missed purchases and frustration.
Solution
Your Edit will redefine luxury shopping by eliminating online uncertainty through personalized, real-time curated pop-up experiences—boosting customer engagement by 40% and brand loyalty within its first year. YourEdit strategically positions itself as the bridge between digital convenience and the tactile, personalized experiences consumers crave, enhancing trust and elevating luxury retail standards.
Outcome
Enhanced Customer Engagement - Targeted 40% increase in customer interaction through personalized curation, real-time product availability, and styling sessions.
Improved Conversion Rates - Real-time analytics and personalized profiles significantly reduce customer hesitation, converting inspiration directly into purchases.
Brand Loyalty & Retention - Curated pop-up events coupled with loyalty incentives and exclusive offerings position brands to increase customer lifetime value (CLV).
Partner Value Proposition - The white-label model and detailed analytics dashboard provide substantial value to retail partners, improving their ROI on customer acquisition and retention strategies.
Mobile Screens
Credits
Closing Thoughts
Through strategic integration of evidence-based design methodologies, rigorous testing, and continuous learning, Your Edit exemplifies how thoughtful, measurable design interventions can redefine the future of luxury retail. The project not only delivers clear and compelling business value but also provides a replicable framework for driving innovation in consumer-centric experiences.
METHODS
Primary & Secondary Research
Kano & Assumptions Matrix
Storyboarding & Protyping
Metrics & Analytics Integration
Quant & Qualt Feedback
Tools
Figma + Indesign
Google Analytics
Survey Tools
team
Professor
Mike Oren
Class
Evidence Based Design
