Design with clarity. Build for change.

A [Leading Financial Holding Conglomerate in LATAM], is facing organizational silos, fragmented design teams, and underutilized AI and data intelligence across its subsidiaries.

Solution

This [Financial Holding Conglomerate in LATAM] will establish a cross-subsidiary innovation ecosystem by embedding design intelligence and AI-driven collaboration, turning design from a cost center into a strategic capability that fuels business growth and market leadership.

A new organizational model integrating: The Innovation Center (IC) to execute strategic design initiatives and AI-powered projects. The Second Brain AI platform to act as an enterprise-wide intelligence hub, synthesizing internal and external market insights. The Bot Marketplace, enabling subsidiaries to develop, license, and monetize AI-driven tools like CREDIX for risk assessment.

Credicorp will establish a cross-subsidiary innovation ecosystem by embedding design intelligence and AI-driven collaboration, turning design from a cost center into a strategic capability that fuels business growth and market leadership.

Outcome

Improved Organizational Efficiency

Eliminated redundant innovation efforts across subsidiaries, enhancing operational alignment. AI-driven intelligence accelerated opportunity identification and decision-making, reducing strategic execution time from months to weeks.

Revenue Generation Through AI-Enabled Design

Monetized internal design and AI capabilities, transforming design from a cost center to a profit-generating function. Subsidiaries licensed AI solutions (e.g., Micro-Finance’s CREDIX), creating additional revenue streams.

AI-Powered Growth & Market Expansion

AI-enhanced strategic decision-making identified high-value investment and acquisition opportunities. The Growth Board AI platform enabled faster resource allocation, improving investment efficiency by 30%.

Stronger Cross-Subsidiary Synergies

Shared intelligence tools enabled subsidiaries to capitalize on each other’s strengths, reducing inefficiencies. The Second Brain AI facilitated proactive market entry strategies, supporting the conglomorate's regional expansion.

See the process & FUll deck on my behance

Credits

Closing Thoughts

The [Financial Holding Conglomerate in LATAM] Organizational Innovation Model showcases how AI, design intelligence, and structured knowledge-sharing can transform a conglomerate’s ability to scale innovation.

AI is a Critical Enabler for Scaling Innovation

Design Must Be a Business-Critical Function

Cross-Subsidiary Collaboration Requires Structural & Incentive Alignment

Learnings

Building Open Innovation Models

AI & Collective Intelligence

Dynamic Capabilities Frameworks

Tools

Figma

Figjam

team

Professor

Carlos Teixeira

Client

Financial Holding

Conglomerate in LATAM

VP of Design - Contact

Design

Samantha Chandra

Ahmed Shaikh

Class

Organizational

Models of Innovation

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